OUR STORY

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WHO WE ARE?

FASHION FOR TOMORROW

Equiivalence is a sustainable jewellery brand born out of a vision that slow fashion can also be affordable and luxurious. All our products are responsibly made through every stage of our supply chain and handcrafted in India by our skilled artisans and a wonderful team, who are the backbone of Equiivalence.

 

We came to being as Equiivalence, as the philosophy that every being is equal and no greater than our environment that provides for us. Our logo signifies the equality we stand for within nature and humanity.

 

We believe every living organism, whether plant or human, deserves to be treated with respect and care. We believe in consumption that does not hamper nature’s balance. We use only cruelty-free, nature-approved materials and compensate fair, respectful wages to the highly skilled artisans behind each handcrafted product that reaches you. Creating fashion that is not bound by the seasonal cycles of the industry is important to us. All of our creations are made to last for we create fashion that is beyond tomorrow.

STYLE + HEART + ART

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VISION & MISSION

MINDFUL FASHION BE THE

ONLY FASHION

We strive to spread awareness on the importance of more mindful fashion and lifestyle choices one can make. It is important to us that you know why we create our products the way we do.

 

Our environment is sacred and nurturing earth, our home is vital to our futures. Our versatile, multi-occasional products ensure a wide range of use. All our jewellery is made from recycled brass and packaged in eco-friendly material. With every purchase, you receive basil seed paper allowing you sustainably grow your own basil plant.

We believe that sustainability is not just to be practised in fashion, perhaps in everything we do. Sustainability is a way of living life in balance and peace with nature and humanity that surrounds us all.

 

We dare to imagine a world where sustainable consumption is the only consumption. We hope for a better tomorrow - for ourselves, and the generations to come.

OUR BELIEFS

RESPONSIBLE

We aim to be responsible fashion advocates. Every piece that reaches you is sourced, produced and sold responsibly, taking into consideration every part of the journey.

 

EQUAL

We believe in an equal world, where every living organism is as important as the other. We believe in living in equilibrium with nature. We are no different to what surrounds us.

 

ETHICAL

 

We believe in ethical fashion and consumerism. Transparency is important to us. All our pieces are handcrafted with love by talented artisans in Surat from 80% recycled brass.

 

KINDNESS

 

We value and respect everyone that makes us who we are, from our raw material suppliers to our designers, artisans, customers, photographers, and models. We believe in being kind to everyone and everything around us.

 

INCLUSIVE

 

We believe in fashion that does not discriminate against anyone. We believe true beauty comes from within one’s soul.

PACKAGING

Our desire to protect the environment extends to our packaging. All our packaging material is made out of Recycled cardboard, cotton, and paper. Every purchase is also accompanied by basil seed paper tags, allowing you to sustainably plant a basil tree after every purchase with Equiivalence. 

FASHION    CAN    BE    SLOW